Your Zoo Is …
About the Project
This awareness-building marketing campaign’s core message begins by giving ownership of Chicago’s free zoo to the reader and ends with one-word sentiments that humanize the institution. Supporting copy and imagery expand upon the ending word while hinting at the zoo’s work behind the scenes.
Print Activations
Bus Shelter Ad
Bus Shelter Ad
Bus Shelter Ad
Bus Shelter Ad
Divvy Ad
Divvy Ad
Divvy Ad
Divvy Ad
Gate Sign
Gate Sign
Gate Sign
Gate Sign
Digital Poster
Digital Poster
Digital Poster
Digital Poster
Map Case Insert (part 1)
Map Case Insert (part 2)
Map Case Insert (part 1)
Map Case Insert (part 2)
Main Mall Banner
Main Mall Banner
Main Mall Banner
Main Mall Banner
Social Media Videos
