Unique Projects
Style & Brand Guidelines
As senior copywriter at Lincoln Park Zoo, I created and maintained the universal style guide used by writers across the organization.
Website Redesigns
Over a one-year period, I either wrote or rewrote all 500+ pages of Lincoln Park Zoo’s new website as part of a redesign that launched in the Summer of 2020. Later, at Turntide Technologies, I led content execution for the startup’s revamped site with a focus on repositioning key products.
Lincoln Park Zoo Magazine
As co-editor of Lincoln Park Zoo’s quarterly magazine, I guided the development and execution of the organization’s primary vehicle for storytelling, public relations and revenue generation.
The Glenview Lantern Newspaper
As editor of this hyper local newspaper in the Chicago suburbs, I identified stories, wrote articles, edited content for AP Style, and managed dozens of writers for a 44-page newspaper delivered to 16,000+ homes.
Scripted Videos
At Turntide Technologies, I was responsible for creating scripted videos to support key messages within the organizations, often focused on product releases or building thought leadership within the sustainability space.
Pepper Family Wildlife Center
As part of Lincoln Park Zoo’s $35 million renovation of Pepper Family Wildlife Center, I led content development for this naturalistic home for African lions and other big cats.